Plumbing is one of the most evergreen sectors, because of the huge target market including anyone having a home, office, commercial property, flat and so on. Every home or business owner will need plumbing services every now and then. While there is a vast market, but the competition is no less. Hence, in order to attract the target market and build a loyal customer base you need a very strong marketing strategy that can help you target customers as well as building brand awareness there by ensuring that you stand out the competition and sustain a healthy business. Your marketing plan must guarantee that the leads are continuously coming in all throughout the year.
Online Promotion VS Offline Promotion
Advertising your plumbing business in newspapers, local directories, yellow pages or any such platform is a good thing but is not enough anymore. Now a day, online advertising is a must to attract new customers and keep your plumbing company moving. With strong internet presence you can attract new clients easier compare to the offline marketing channels. First of all, you must get a professional logo for your business and then develop very good, quality and converting website. A website that will provide your visitors unique and compelling content and above all will give answers to their problems. The website must have a list of the plumbing services you provide, your contact details, general pricing and availability and all the other information you want your customers to know.
3 Online Marketing Strategies to Consider
The next step after creating the website is to develop a proactive online marketing strategy. There are several ways of promoting your business online like through banner ads, blogs, videos, cross promotion, etc. but the most important way of promoting your plumbing business is through Search Engine Optimisation (SEO), Social media and Paid Advertising (such as Google AdWords & Bing Ads).
Search Engine Optimisation (SEO)
SEO is the process of driving free, natural, organic traffic from the search engines (Google, Bing etc). As you are sure about the quality of your website, you must also ensure that your website ranks high in the SERPs (Search Engine Result Pages) and this is possible with the help of SEO. When your website comes on the first page of the search results you can guarantee maximum exposure and thus leads for your business. Although SEO has massively changed the last few years, keyword research remains the cornestone for good rankings. Adding those keywords on your website (title, header tags, meta descriptions etc) will help you increase your website’s visibility and improve your overall rankings. There are many online SEO tools with the help of which you can find the most popular and profitable plumbing keywords specifically for your business. When people search for those search terms then your search results will show up. As plumbing business is normally done on local level. use of geographical keywords will be most beneficial for plumbing marketing when targeting customers in your area.
Social Media Marketing (Facebook, Twitter etc)
Once your plumbing website is ready, you need to let people know about by distributing it on social media networks like Facebook, Twitter, Instagram etc. For this you must frequently write and post your blogs, make related videos and share throughout the web. You can also market any deals or special discounts you offer to your customers. If you keep on posting articles and videos and engage a good number of followers increasing your plumbing brand awareness, then whenever they face any plumbing issue they will definitely approach you.
Paid Advertising (Google AdWords, Bing Ads)
In today’s internet world, one of the most profitable ways to generate plumbing leads is to run ads on the search or/and display networks on the two biggest search engines, using Google AdWords & Bing Ads platforms. This is one of the best types of direct marketing where targeted ads are displayed in front of people’s eyes who are actively looking for plumbing services like yours. The ROI (Return on Investment) can be huge provided that a search marketing specialist (freelancer or agency) is looking after your campaign by constantly monitoring and optimising the account for you. Otherwise, because of the technical complexity of those platforms and the skills & expertise needed to assess all data effectively, chances are that your will be throwing your money down the drain.
No matter how you landed on this article, you may be in need of an emergency plumber in London and the surrounding areas. In that case just give us a call and one of our experienced, fully certified engineers will be with you in no time.